Get your business seen by thousands with Barrow BID screen advertising

Every year, Barrow BID hosts a calendar of free community events that bring thousands of people into Barrow town centre. From family events like Dino Day to seasonal celebrations like Autumn Fest, our events regularly attract between 30,000 and 40,000 visitors - creating an incredible opportunity for local businesses to get their brand in front of a large and diverse audience.

If you're looking for a cost effective way to raise awareness, drive footfall and keep your business in the front of customers’ minds, advertising on our big screen at events could be the perfect solution.

Put your business at the heart of the action

Our large digital screen is positioned right in the centre of every event, where visitors naturally gather or walk past throughout the day. Whether they're watching live entertainment, waiting for the next activity or simply moving from one part of the event to the next, thousands of eyes are on the screen - and that means your business is too!

Unlike online advertising, where you're competing with hundreds of other adverts, our event screen captures attention at an event where people are truly engaged and enjoying themselves.

Reach up to 40,000 potential customers

Every Barrow BID event attracts a wide demographic, from families and young adults to grandparents, visitors and local residents. Many of these people may never have visited your business before - or may not even know you exist!

Advertising at our events introduces your brand to new audiences while reinforcing your message with existing customers. It's a powerful way to increase brand recognition and ensure your business stays in people's minds long after the event has finished.

Using footfall sensors, we can provide accurate audience figures for each event, so you'll know exactly how many people had the opportunity to see your advert.

Build trust through community events

Our events are completely free to attend and are designed to bring people together, encourage visitors into the town centre and create experiences for local families.

They consistently receive fantastic feedback from attendees, making them some of Barrow's favourite community events.

When your business advertises alongside these well-loved events, your brand benefits from being associated with a positive experience. That connection helps build credibility and trust with potential customers.

A cost-effective way to advertise

Compared with many forms of advertising, event screen advertising offers excellent value for money. With tens of thousands of potential views throughout the day, the cost per brand impression is significantly lower than many other advertising forms.

Research continues to show that consumers have high levels of trust in out-of-home advertising, such as billboards and digital displays, with around 40% of people saying they trust these types of adverts - making them one of the most trusted advertising channels available.

Turn views into customers

Your advert doesn't have to be complicated to be effective!

Simple, eye-catching designs with a clear message are often the most memorable. Including a QR code allows visitors to engage with your business instantly, whether that's visiting your website, browsing your latest offers or following you on social media.

Many consumers who see an advert in person will later search for the business online, making event advertising an excellent way to encourage future purchases and enquiries.

Ready to put your business in front of thousands?

Barrow BID events bring together the community, attract tens of thousands of visitors and create a vibrant atmosphere in the heart of the town centre.

Advertising on our event screen gives your business the opportunity to stand out, build brand recognition and reach customers who may never otherwise discover you.

If you'd like to find out more about advertising opportunities at our events, get in touch with the Barrow BID team. We'd love to help put your business in front of thousands!